- Contact them directly: don’t rely on a one-off social media post to be seen by all your patients! Use multiple communication channels (phone, email, website and social) to notify your database to ensure they get the message.
- Give notice: it would be unfair to increase prices for patients who are already booked in as they may have budgeted based on your old rates. If possible, though, advise them and the rest of your database that any future treatments will be charged at the new price with at least one month’s notice.
- Be honest: give patients a clear explanation as to why you’re increasing your prices, so they don’t think it’s simply a money-making move. If your product costs, rent, gas, electric or other bills have skyrocketed, then don’t be embarrassed to tell customers so they understand you need to cover your costs in order to continue to provide the high-value service they appreciate.
- Highlight value: don’t forget to emphasise your skills and expertise! Yes, your services may now cost more than another practitioner in the local area, but the extensive training you’ve undergone and continued education you participate in means you can ensure safe and highly effective results that can be relied upon time and time again.
- Consider payment plans and special offers: this may not be suitable for every practitioner’s business, but it could be something worth looking into if your patient numbers fall because of cost. Spreading the cost may make treatment more affordable for them, while special offers such as 10% off a course of treatments might not have a huge impact on your profits, but could incentivise patients to stick with you.
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Increasing your Treatment Pricing for the New Year
With the rising cost of living, it may be necessary to think about Increasing your Treatment Pricing for the New Year. This can feel daunting, especially if you haven’t done so in a few years. Of course, you don’t want to upset or put off loyal patients, so here we share our top tips for …
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Operating Times Throughout Festive Period 2023
Operating Times Throughout Festive Period 2023 Christmas and New Year will be an EXTREMELY BUSY period for deliveries. Please order in advance to avoid any disappointment ❤️ Pharmacy orders containing refrigerated items ordered on Wednesday 20th of December through to Wednesday 3rd of January will not be dispatched until the evening of Wednesday 3rd of January when normal …
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Capitalising on Christmas
Now is the time to start planning, ” How Do I Capitalize On Christmas?”. As Christmas parties start to kick off this month, the busy period has officially started! Patients are looking for quick fixes to get their glow back, giving you a prime opportunity to attract new patients and boost your sales. Here we …
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Free Webinar! Full Face Beautification with Volume Enhancement
We are thrilled to bring you an exclusive FREE opportunity to connect with the brilliant mind behind Love Cosmedical’s groundbreaking products Desobody, Neofound, UP HA and Neofound Whitening. Dr. Roberto Amore, the mastermind behind these innovative solutions, will be hosting a live webinar on November 7th 2023, and you are invited! Event Details Theme : Full Face Beautification …
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Wegovy and Weight Management: A Closer Look at This Prescription Solution
“Understanding Wegovy: The Science, Safety, and Efficacy in Weight Loss” Wegovy is a brand name for semaglutide, a prescription-only medication, used as an effective aid for weight loss when used alongside a reduced-calorie diet, increased exercise and healthy lifestyle choices. The active ingredient in Wegovy is semaglutide which is a glucagon-like peptide 1 (GLP-1) receptor …
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Enhancing your Profile Balancing Technique
We know that making small tweaks to a patient’s features can make a huge difference to their overall profile. Whether it’s adding a little more definition to their jawline, filling out a retrograded chin, lifting a heavy brow, plumping a thin lip, or adding volume to a sagging cheek, there’s generally something you can do …
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Practitioner Self-Care: Strategies for Avoiding Burnout
As aesthetic practitioners, your commitment to helping patients look and feel their best is unmatched. You take immense pride in your work, striving to achieve exceptional results with every procedure. However, in your pursuit of perfection, it’s easy to overlook a vital aspect of your practice—self-care. Burnout is a real concern in the aesthetic industry, …
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Rejuvenating the Intimate Area with Filler
Nurse practitioner Heidi Dollimore shares a case study of successfully treating genitourinary syndrome of menopause (GSM) in her 56-year-old patient Many women suffer in silence when it comes to intimate concerns. Society has taught us to live with often debilitating conditions because ‘that’s just what happens’ as we get older. Childbirth and menopause can have …
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Successfully Onboarding a New Treatment
With so many new aesthetic products being launched every year, it’s not easy to know what to invest your money in! Getting the balance between new and innovative treatments, and offering something that lots of patients will be keen to try, can be tricky. Here we share our quick guide to choosing and onboarding a …
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