Becoming a Gender Inclusive Clinic, accessible to all should be high on your agenda in 2024. Research has shown that 1% of the adult population identifies as non-binary, with this figure rising to 4% amongst Gen Zers.
With more and more younger patients presenting to aesthetic clinics, now is the time to brush up on your knowledge of gender inclusivity and develop your skillset to enable you to create bespoke treatment plans for everyone.
To make a successful start, consider:
Diversifying your imagery
Avoid the cliched images of typically masculine men and feminine women. Stock image websites now have lots of diverse photographs that don’t conform to stereotypes, so don’t be afraid to make use of these in your marketing material.
Introducing pronouns
Your website and social profiles are a great way to enable potential patients to get to know a bit about you and your staff members before they book a consultation. Adding your preferred pronouns (e.g. she/he/they) will indicate that you take gender identity seriously and make patients more comfortable expressing themselves and their aesthetic goals.
It’s also worth updating your forms to reflect the diversity in pronouns and ensure you use the correct ones during the patient’s consultation and treatment.
Avoiding ‘beauty ideals’
Approaches to aesthetic treatment often conform to ‘beauty ideals’ or what is considered most desirable for men vs. women. For example, it is widely accepted that men want a strong wide jawline, where women prefer a more heart-shaped face. Following these traditional techniques is of course beneficial to lots of patients, but it’s important not to make assumptions that this is what everyone wants.
No matter how a patient identifies, it’s essential to consider their personal preferences and determine if you can help achieve this. If you don’t think you can, consider referring to a peer and attending a training course on how to diversify and individualise your treatment approaches.
If you have any more tips on becoming a gender-inclusive clinic, do comment below!
OK, sometimes we don’t want to type in the website address… EVERY TIME… we want to visit that site. Sometimes we would just like to click a button! So, add Teleta to your mobile phones home screen! It’s pretty straight forward: iPad or iPhone Launch “Safari” app. This does not work from the “Chrome” app …
Last week was ‘eventful’ to say the least! Clear government guidance, although trying to keep us all safe, has been pretty irregular and susceptible to interpretation or quick changes of direction. That said, it is much clearer now and we can’t wait to see your social media light up again with all the treatments and …
Operating times through Festive Period 2020 Due to Government restrictions, as of Tuesday 22nd of December, deliveries to businesses currently residing within a T4 restricted area will be delivered on 29th of December Monday 21st December – OPEN Tuesday 22nd December – OPEN Wednesday 23rd December – OPEN (9am-1pm) Orders from this date will be …
Operating times and delivery schedules through Easter Period 2022 Due to the Bank Holiday on Monday, 18th April 2022, we have a change to our delivery schedule: Thursday 14th April – OPEN (Refrigerated orders from this date will be delivered Wednesday, 20th April) Thursday 14th April – OPEN (Non Refrigerated orders, unless Saturday delivery specified …
Becoming A Gender Inclusive Clinic
Becoming a Gender Inclusive Clinic, accessible to all should be high on your agenda in 2024. Research has shown that 1% of the adult population identifies as non-binary, with this figure rising to 4% amongst Gen Zers.
With more and more younger patients presenting to aesthetic clinics, now is the time to brush up on your knowledge of gender inclusivity and develop your skillset to enable you to create bespoke treatment plans for everyone.
To make a successful start, consider:
Diversifying your imagery
Avoid the cliched images of typically masculine men and feminine women. Stock image websites now have lots of diverse photographs that don’t conform to stereotypes, so don’t be afraid to make use of these in your marketing material.
Introducing pronouns
Your website and social profiles are a great way to enable potential patients to get to know a bit about you and your staff members before they book a consultation. Adding your preferred pronouns (e.g. she/he/they) will indicate that you take gender identity seriously and make patients more comfortable expressing themselves and their aesthetic goals.
It’s also worth updating your forms to reflect the diversity in pronouns and ensure you use the correct ones during the patient’s consultation and treatment.
Avoiding ‘beauty ideals’
Approaches to aesthetic treatment often conform to ‘beauty ideals’ or what is considered most desirable for men vs. women. For example, it is widely accepted that men want a strong wide jawline, where women prefer a more heart-shaped face. Following these traditional techniques is of course beneficial to lots of patients, but it’s important not to make assumptions that this is what everyone wants.
No matter how a patient identifies, it’s essential to consider their personal preferences and determine if you can help achieve this. If you don’t think you can, consider referring to a peer and attending a training course on how to diversify and individualise your treatment approaches.
If you have any more tips on becoming a gender-inclusive clinic, do comment below!
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